It works by integrating with the live database of Registered HCPs around the globe. This helps in identifying the HCP and creating a unique identity of HCP by understanding the attitudes and behaviors from over 500 data points to ensure precision targeting. Once HCP is identified, ESPYIAN using AI, data integration, and data analytics is able to identify an HCP out of heaps of similar looking and similar sounding profiles. Be it on a doctor networking site, virtual consultation site or even social networking sites.
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