Following are the bidding strategies:
- CPM: Also known as Cost per Mille or Cost per Thousand Impressions, this bidding strategy is used for campaigns where you want to increase the visibility of your campaign. Here, you only pay on the basis of impressions being served.
- CPS: Cost Per Session (CPS) is a bidding strategy for the required number of workflow sessions during which you want your ads to be exposed to HCPs on the EHR platform. Patient intake, diagnosis test ordering, diagnosis test review, medical review, and e-prescription (eRx) are all possible workflows for an HCP's session with a patient on an EHR platform. As each workflow is treated as a session, you are charged based on the workflow(s) you select at the time of campaign creation.
- In the case of a daily/ weekly spend limit, advertisers would be wise to use programmatic bidding to eliminate the guesswork that comes with manual bid management. Doceree’s programmatic bidding algorithm will then determine the best bid to help you reach your goal while staying within your daily budget. You can also adjust your daily spend at any time
- Programmatic ads align your campaign with your goals, giving you full control over your target performance metrics, such as CPM or CPS. With the help of the Doceree platform, your bid will be optimized in real-time to help you achieve your goal
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