Creating Banner Ad Campaigns

Build an advertising campaign that will reach the right physician at the opportune time.​

This step by step process will guide you to create an impactful campaign.

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Step 1: Basics​

• • Brand: Displays the brand name for this new campaign
  • Campaign: Select the campaign name. You can also add new campaign details by clicking on the+Add new campaign button
  • Sub-campaign:Give a name to this sub-campaign.
  • Network: Select either Point of Care or Endemic for the type of network
  • Point of Care Networks: Campaign will only run on EHR, tele-medicine and E-Prescribing platforms
  • Objective: Select the objective of the campaign from the given list of eight objectives in the drop-down list
  • Buying Strategy: Select either Direct or Programmatic as the type of buying strategy
  • Type: Select the type of asset you want to use for the campaign. At this juncture, select banner. For Point of Care campaigns, finance messaging is also available as an option.

• Campaign: You can also add new campaign details by clicking on the+ Add new campaign. Then, a pop-up will appear where you are required to fill in the brand and the campaign name.

Step 2: Targeting

• Select Audience: Select from the high-value audience lists created earlier in the first step of audience creation.

• Account-based Targeting: Select all of the accounts you want to target for the campaign. Doceree will only display the content to those particular accounts.

Step 3 : Platforms inclusions/exclusions

• • Type of Channel: Select the type of channel through which you want to reach out to the audience​. You can select one or multiple channels from the list that are suitable for your campaign.
  • Platform Included: Select the platforms you’d like to include in your campaign. You can select one or multiple platforms from the list that are available.
  • Note: E-Prescribing is only available on finance messaging campaigns
  • Advanced: By selecting the advanced switch, you can include or exclude particular platforms from your campaign. The platform will require you to type in the platform domain names in the space provided. Then, based on the option selected in the drop-down list,those platforms will be included or excluded from your campaign.
  • Note: The advance condition will be applied over and above on the options selected in the platform included category

Step 4: Business Rules (Only for Point of Care Campaigns)

• Type of Workflows: Select the patient attributes that will target HCPs for the campaign.
  • Business Rules: Select up to 4 groups(based on age, diagnosis, patient conditions,)that will serve as trigger guidelines to display the campaign message.

Step 5: Pharmacist Information (Only for Point of Care Campaigns)

• Financial Specifications: Include information about the copay card, such as Member ID, Group, BIN and PCN, to align with the financial messaging that is displayed.

Step 6: Operational Details

Fill in the operational details required to set up the campaign:​

• Duration: Define the duration of the campaign by selecting a start and end date​
• Bid Strategy: We currently support two bidding strategies. Select CPM or CPC as the bid strategy

1. CPM: Also known as Cost per Mille or Cost per Thousand Impressions, this bidding strategy is used for campaigns where you want to increase the visibility of your campaign. Here, you only pay on the basis of impressions being served.
2. CPC: Also known as Cost per Click, this bidding strategy is used for campaigns where you want to increase the number of people clicking on the banners. Here, you only pay on the basis of the number of clicks being generated.

Select the bid amount. The platform provides recommendations to help you reach the full potential.

• Total Budget: Define the total budget of the campaign
• Budget Limit: Define daily/weekly/ monthly budget limit

Step 7: Creatives​​

• For uploading the creatives, select the size of the creative and upload the creative from your system or by selecting it from your creative hub.We support 17 different sizes of creatives. Twelve of them are for browser-based web platforms and 5 for iOS/Android-based devices. We recommend that you upload the creatives in all the different sizes to maximize your reach.​
• Creative Types:​
  • Rich Media Creatives: Add a click destination in your ad banner either using a clickTag or an anchor tag. Getting Doceree to track theseclicks is simple. All you need to do is to add the [TRACKING_LINK] macro at the beginning of the hard-coded click destination. ​For example, you want to redirect the user to doceree.com when someone clicks on your ad.
    
    ​If you’re using anchor tag for click destination, then you have to specify​:​

    • <a href="[TRACKING_LINK]www.doceree.com”, target="_blank">CLICK ME</a>

                                                                             OR
      If you are using click tags for redirection, then you’ve to follow these two steps:​
      ​
      1. On the top of the HTML file, add:​
      
      

      <script>window.clickTag = '[TRACKING_LINK]www.doceree.com.';</script>

      2. In the click handler function of your ad, ensure that window.clickTag is used as the redirect URL:​​
      

      window.open(window.clickTag, '_blank');

• Image Banners:​
  • CTA Link: Define the URL where the user will land once the user clicks on the banners in this group.It could be a remote detailing micro-website, a lead generation form or your e-commerce platform.

Creative for Finance Messaging Campaigns Only

• Select Format: In addition to rich media creatives, finance messaging campaigns have the option to create a copay card.

*All the details of the campaign can be checked on the right sidebar where you can see operational details of the campaign as well as audience details that will be targeted in the campaign.