Managing Campaigns

In one place, the user can access advanced analytics associated with the duration, spend and performance for every past and present campaign.

In order to access the manage campaigns screen, the user must click on the Manage Campaigns tab available on the home screen.

You will land on a screen which will list all your campaigns for the selected brand that you had previously selected from the accounts tab.

The format of the table is the following:

1. Campaigns: Name of the campaign that has been created by the user.
2. Status: Status of the campaign. The status of the campaign islabeled as active, under review, completed and paused.
3. Brand: The brand to which the campaign is associated with
4. From Date: The start date of the campaign
5. To Date: The end of the campaign
6. Spend: The total spend that has been done under the campaign
7. Reach: The total number of unique physicians that have been touched by the campaign

There is a search button available, where you can search for a specific campaign/sub-campaign you would like to view. A filter is present which will help you filter out the campaigns on the basis of:

1. Start date of the campaign
2. End date of the campaign
3. Type of the campaign
4. User who created the campaign
5. Status of the campaign

There is drop-down list available for every campaign entry which will list all the sub-campaigns available under each campaign entry. There can be a single or multiple sub-campaigns available under a single campaign entry depending upon the how the user has created the campaigns.

The format of the table is the following:

1. 1. Sub-campaign Name: Name of the sub-campaign that has been created by the user
   2. Status: Current status of the campaign. The status of the campaign is labeled as active, under review, completed or paused
   3. From Date: The start date of the campaign
   4. To Date: The end of the campaign
   5. Spend: The total spend that has been done under the campaign
   6. Reach: The total number of unique physicians that have been touched by the campaign
   7. Clicks: The total number of clicks that the sub-campaign has received
   8. Impressions: The total number of times an ad has been seen by the user
   9. CTR: The number of clicks advertisers receive on their ads per number of impressions
   10. CPM: Cost per Mille, also called cost per thousand. It is the cost an advertiser pays for one thousand views of an advertisement
   11. CPC: Cost per C It is the cost an advertiser pays for one click on an advertisement

   In order to edit the campaign, the user can click on the icon present beside the sub-campaign table. You will have the options to edit, pause, delete and view analytics.

   1. Edit: You will be taken to the campaign creation screen where you can change and save the campaign
   2. Pause: The campaign will get paused
   3. Delete: The campaign will get deleted
   4. Analytics: You will be taken to the analytics screen where you can view the performance of your campaigns.