Managing Campaigns

Access advanced analytics associated with the duration, the spends, and performance for every past and present campaign, all at one place

In order to access the manage campaigns screen, kindly click on the Manage campaigns tab available  on the home screen.

You will land on a screen which will list all your campaigns for the selected brand that you would have selected from the accounts tab.

The format of the  table looks like:

1. Campaigns: Name of the campaign that has been created by the user
2. Status: Status of the campaign. There are 4 status available namely active, under review, completed and paused.
3. Brand: the brand to which the campaign is associated with.
4. From date: The start date of the campaign.
5. To date: The end of the campaign.
6. Spends: The total spends that has been done under the campaign.
7. Reach: The total number of unique physicians that has been touched by the campaign.

There is a search button available, where you can search for a specific campaign/sub campaign you would like to view. A filter is present which will e=help you filter out the campaigns on the basis of:

1. Start date of the campaign
2. End date of the campaign
3. Type of the campaign
4. User who created the campaign
5. Status of the campaign

There is drop down available for every campaign entry which will list all the sub campaigns available under each campaign entry. There can be a single or multiple sub campaigns available under a single campaign entry depending upon the how the user has created the campaigns.

The format of the table looks like:

1. Sub Campaign name: Name of the sub campaign that has been created by the user
2. Status: Current status of the campaign. There are 4 status available namely active, under review, completed and paused.
3. From date: The start date of the campaign.
4. To date: The end of the campaign.
5. Spends: The total spends that has been done under the campaign.
6. Reach: The total number of unique physicians that has been touched by the campaign.
7. Clicks: The total number of clicks that the sub campaign has received
8. Impressions: The total number of times ad has been seen by the user
9. CTR: the number of clicks advertisers receive on their ads per number of impressions.
10. CPM: Cost per mille, also called cost per thousand. It is the cost an advertiser pays for one thousand views of an advertisement
11. CPC: Cost per click. It is the cost an advertiser pays for one clicks on an advertisement.

In order to edit the campaign, kindly click on the 3 dots icon present beside the sub campaign table. You will have 3 option, edit, pause, delete and view analytics.

1. Edit: You will be taken to the campaign creation screen where you can change and save the campaign.
2. Pause: The campaign will get paused.
3. Delete: The campaign will get deleted.
4. Analytics: You will be taken to the analytics screen where you can view the performance of your campaigns.