Performance Analytics

Analyze how all your campaigns, across brands, are performing

You will get a comprehensive overview of their reach, spends, click-throughs, audience, behavior, and conversion data, all in one place​

You can view these analytics at a brand level, campaign level, and at a sub-campaign level as well. You can download reports to share with your colleagues and your teammates

Campaigns​

• Top Campaigns​: Compare how different campaigns are performing based on the reach that they have got and the expenditure that you have done​

Audience

• Specializations: Compare how different specializations are interacting with the media on which you have published via Doceree​

• Locations​: Compare the locations from where you are getting the maximum engagement ​

• HCP Archetypes (US Audience only)​: Observe the unique users from an archetype that have interacted with your campaigns​

• Frequency​: Observe the total number of times you were able to leave an impression on a unique individual

Behavior​

• Frequency​: Observe the dayparting data of the frequency at which the HCPs interact with your campaigns
  
  
  
  
• Devices: Observe the devices being used by your potential customers the most​
  
  
  
  
• Display location​: Find out which ad location is working out best for your brand, based on the different category of platforms you selected while targeting
  
  

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Conversion​

• Engagement​: Discern the engagement trends over different timeframes by taking a deeper look at the overall impressions, reach, and clicks you have received for the campaigns you have published with Doceree
  
  
  
  
• Results: Observe the conversion rate that you have been able to get with respect to the spending you have made while running campaigns with Doceree​