If you are designing and developing your banner ads, be sure they meet the following specifications:
Banner sizes tend to run in several standard dimensions, depending on where you are placing them. For a better understanding of the best performing web and in-app banners, below are the most common and best-performing banner sizes. Use them to create your own effective ad campaign.
b. Font Size
Visibility of text is key. The headline should not be more than 80 characters. In the body, 4 lines or less is ideal. Font should not be small than 10 pt unless it is a disclaimer.
c. File Size
Make sure that your ads do not exceed the given file size. Anything above that will be disapproved by Doceree simply because bigger file size takes more time to load.
- JPG, PNG: Ad should not exceed 200 KB in file size.
- GIF: We accept .gif banners but make sure that the maximum size is 500kb. They may contain animations – but the duration of animation must be 30 seconds or shorter. You can use animation as a loop but the animation must stop after 30 seconds and make sure that framerate is below 10FPS.
d. File Format
The final product should be in JPEG, PNG, HTML or GIF format only. Doceree does not accept any other formats.
e. Thin Outline
Make sure your ads have a border outline on a white background. This is to make sure the ad gets separated from the background of the website they are being served on.
When you give each element of communication the importance it deserves, the ad campaign is bound to give positive results. To grab a Physician's attention with an ad, all you need is to pay attention to every detail while you are working on one.