Creating Audience

Precision target your campaigns for maximum impact by creating a new HVA list or uploading your own HVA (High-Value Audience) list.

• Access – Existing HVA Lists: Manage (edit/delete) the lists you have created in this tab​

• Create – New HVA Lists: Create new lists in this tab by defining:

• Location
  • Geo Fencing : Either by inclusion or exclusion basis
    • Geo locations’ to be selected.
  • Postal / ZIP code: Either by inclusion or exclusion basis
    • Postal / ZIP codes to be selected.
    • The advertiser can upload a csv of the postal codes as well where the campaign needs to be targeted.
  • Demographic
  • HCP designation :
    • The type of HCP that needs to be targeted. The advertiser can select one or many from the given options.
  • Behaviour:
    • The advertiser needs to select the behaviour type which needs to be included or excluded. The advertiser can select one or many from the given options.
  • Specialization :
    • The advertiser needs to select the specialization which needs to be included or excluded. The advertiser can select one or many.

• Upload – New HVA Lists: Upload your own list in a pre-defined format in this tab