Creating Audience

The use of precision targeting to reach physicians will maximize the impact of a campaign. Create a new HVA (high-value audience) list or upload your own HVA list to identify the target audience for the marketing campaign.

There are 3 types of options available to create the audience for your campaign:

1. Access – Existing HVA Lists:

You can access the lists you have already created, and can use any of the existing lists for your new campaign. When you upload your audience list, you can download the U.S. template and a previous list to view the total audience size and the audience that is tagged on Doceree’s network.

Further, you have the ability to edit or delete the lists that you had earlier created for your campaigns.

2. Create HVA List:Create new lists in this tab.

• Create a new list by defining the: 

  • Location (either by exclusion or inclusion basis)
    • For pan-India targeting, select the “All” check box. If you want to target specific states or cities, you can do that by selecting state or city names
    • In case of the U.S. market, you can select the state names which you want to include or exclude from your campaign. 
    • You can also put in the Postal/Zip codes which you want to target or upload a file in the prescribed format.
  • Specialization (either by exclusion or inclusion basis)
    • The advertiser needs to select which specialization(s) needs to be included or excluded. The advertiser can select one or multiple of the given options
  • Gender: The advertiser needs to select the gender from the given options
  • The details about your audience will be reflected on the right side of the page. You are able to check:
    • Total Audience Size: These are the total number of HCPs available for your selected market and locations
    • Tagged on Doceree Network:The total number of HCPs that has been identified by Doceree and will be targeted
    • 180 Days Active (U.S. market only):The total number of HCPs that were active digitally in the last 180 days
    • 60 Days Active (US market only):The total number of HCPs that were active digitally in the last 60 days

US Audience:

India Audience

3. Upload – New HVA Lists: Upload your own list in a pre-defined format in this tab. This option is available only for the U.S. market.

Template for US Audience: