Precision target your campaigns for maximum impact by creating a new HVA list or uploading your own HVA (High-Value Audience) list.
- Access – Existing HVA Lists: Manage (edit/delete) the lists you have created in this tab
- Create – New HVA Lists: Create new lists in this tab by defining:
- Location
- Geo Fencing : Either by inclusion or exclusion basis
- Geo locations’ to be selected.
- Postal / ZIP code: Either by inclusion or exclusion basis
- Postal / ZIP codes to be selected.
- The advertiser can upload a csv of the postal codes as well where the campaign needs to be targeted.
- Demographic
- HCP designation :
- The type of HCP that needs to be targeted. The advertiser can select one or many from the given options.
- Behaviour:
- The advertiser needs to select the behaviour type which needs to be included or excluded. The advertiser can select one or many from the given options.
- Specialization :
- The advertiser needs to select the specialization which needs to be included or excluded. The advertiser can select one or many.
- Geo Fencing : Either by inclusion or exclusion basis
- Upload – New HVA Lists: Upload your own list in a pre-defined format in this tab
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