How do I create audience for my campaign?

The use of precision targeting to reach physicians will maximize the impact of a campaign. Create a new HVA (high-value audience) list or upload your own HVA list to identify the target audience for the marketing campaign.

This is the first page which opens up when you log in the account. This page will help you in navigation to Foresight, Target, Exchange and Perform.

 

This is the page that opens when you select Target. Here, you have options of creating target list on the basis of 4 parameters e.g. Audience, Accounts, Intent, and Contextual using the appropriate tab. 

This step-by-step process will guide you to create the following target lists:

• Audience List
• Account List
• Intent List
• Contextual List

Creating an Audience List

To Create an Audience List:

Ensure that the Audience tab is the active tab of the Target List page.

• Click on Create Audience List. This displays the Create Audience
• In the Basic Details panel, you can set up the audience by filling in the audience’s name.

Note: Alternatively, you can access this panel by clicking on the Create List icon from the left navigation menu and then select the + Create New option under Audience.   

• In the Behavior panel, you can fill in other details for the audience such as diagnosis, procedure, medication, and their respective lookback period.

• In the Demographics panel, you can include specialization and location related information.

For location you can provide details for geo fencing and define postal/zip code.

Note: Currently, we have the Include and Not Exclude options for specifying specialization and location.

 

 

 

 

• Click Create.

The new Audience list is now created and displays on the Target List page under the Audience tab.

Note: You can access the Target List page by clicking on the Manage List icon from the left navigation menu.

 

To Upload an Existing Audience List:

Ensure that the Audience tab is the active tab of the Target List page.

• Click on Upload Audience List. This displays the Upload Audience
• In the Basic Details panel, you can upload the Audience list using the Upload file

Note: Alternatively, you can access this panel by clicking on the Create List icon from the left navigation menu and then select the + Upload List option under Audience.   

Use the Download template option to download the Audience list template for creating an Audience list file.

• Click Save.

The uploaded Audience list is now available for use and displays on the Target List page under the Audience tab.

Note: You can access the Target List page by clicking on the Manage List icon from the left navigation menu.

 

Creating an Account List

To Create an Account List:

Ensure that the Account tab is the active tab of the Target List page.

• Click on Create Accounts List. This displays the Create Accounts List
• In the Basic Details panel, you can set up the audience by filling in the account list’s name.

Note: Alternatively, you can access this panel by clicking on the Create List icon from the left navigation menu and then select Accounts.

• In the Accounts Targeting panel search for and specify the domain accounts that you want to target. Next, use the Validate Domains option to validate the domains of the target accounts you have selected.

Note: Use the Upload file option to upload targeted accounts that you may have created and saved as a file. And use the Download template option to download the Account list template for creating an Targeted Accounts list file.

• Click Create.

The new Accounts list is now created and displays on the Target List page under the Accounts tab.

Note: You can access the Target List page by clicking on the Manage List icon from the left navigation menu.

 

Creating an Intent List

To Create an Intent List:

Ensure that the Intent tab is the active tab of the Target List page.

• Click on Create Intent List. This displays the Create Target Keyword List
• In the Basic Details panel, you can set up the audience by filling in the target account’s intent list name.

Note: Alternatively, you can access this panel by clicking on the Create List icon from the left navigation menu and then select Intent.

• In the Intent panel select the required intent topics.
• Click Create.

The new Intent list is now created and displays on the Target List page under the Intent tab.

Note: You can access the Target List page by clicking on the Manage List icon from the left navigation menu.

 

Creating a Contextual List

To Create a Contextual List:

Ensure that the Contextual tab is the active tab of the Target List page.

• Click on Create Contextual List. This displays the Create Keyword List
• In the Basic Details panel, you can set up the audience by filling in the contextual list’s name.

Note: Alternatively, you can access this panel by clicking on the Create List icon from the left navigation menu and then select Contextual.   

• In the Contextual panel, search for and specify the contextual keywords around specialty/therapy area that you want to target. If keywords that you are looking for are not available, use Add Keyword to upload the required keywords for your list.

 

Alternatively, you can upload Contextual list (keywords in bulk) from the Contextual panel using Upload file.

Use the Download template option to download the Contextual list template for creating a Contextual list file.

You can even narrow down the scope of targeted keywords in your list by Demographics where you can include Specialization and Location related information.

For Location you can provide details for Geo Fencing and define Postal/ZIP code.

• Click Create.

The new Contextual list is now created and displays on the Target List page under the Contextual tab.

Note: You can access the Target List page by clicking on the Manage List icon from the left navigation menu.