How/When should we optimize campaigns within Doceree Exchange?

It is important not to make significant changes to your ad campaigns while completing the learning phase.

This is the time taken by Doceree’s algorithm to learn about your ads and their audiences, and determine when best to display these ads, the context, and to whom. This ensures that ads are performing as best as possible within the parameters that you have configured initially.

Making changes too early will result in our systems to go back to the learning phase and they are thereby unable to optimize your campaigns with any effectiveness.