A higher CTR doesn’t always equate to enhanced user engagement.
At Doceree we encourage use of third-party tracking of creatives enabling our advertiser partners to measure the benefits of using the Doceree platform.
We place your ads in endemic environments targeting verified HCPs, which means we are confident that the clicks that your campaign achieves with us are likely to lead to high user engagement.
We can also append the UTM-tracking of a click tag such that you are able to track the session duration of Doceree users on the landing page and also follow their path across your website.
We utilize UTM tracking/third-party tracking to pinpoint from where the audience is coming through to your landing page from the Doceree platform to truly understand user behavior and engagement.
Following is an example of an original link:
And a link appended with the required UTM parameter:
We also provide our advertiser partners with a conversion tag that they can implement on the required pages across their website. This tag allows tracking of user activity on the site – for example post click actions such as webinar sign up or site registration – after they have navigated to that particular site from the Doceree platform.