We don't pass any identifiable PHI. The minor clinical data we do pass increases both accuracy of the message and the revenue which is generated and shared with the partner. The data points passed are always controlled by the partner. This means that you are in control of what data points you feel comfortable sharing with us in your API calls. Remember: the more non-identifiable datapoints you share, the more targeted the message will be. These ‘targeted messages’ are the most competitively bided by advertisers and naturally generate the most revenue.