We have now implemented the industry standard MRC (Media Rating Council) guidelines to measure viewability of Doceree display ads. With this addition, it is now possible to calculate the time spent by end-users on ad impressions they view.
Furthermore, we have developed custom-made logic around ad viewability thresholds that meet specific needs of our advertisers. This means advertisers can now utilize the generic MRC-specified viewability logic or ask to deploy a bespoke viewability logic for their campaigns as required.
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