Prior to a campaign going live, Doceree will provide an indicative campaign performance report that is based on historical data and the creative assets provided.
We generally estimate a CTR of 0.10%-0.20% across all therapeutic areas. Naturally this varies from specialty to specialty.
For this to be achievable, we recommend using highly viewable creatives, having prominent call-to-action, singular message, and a simple, but eye-catching color palette.
Despite all of this, the CTR can be impacted by other parameters such as: context, supply content, user intent, etc. Additionally, resizing of other assets, such as social, will be detrimental for social based campaigns.
We have seen CTR based campaigns outperform our benchmarks if all the above are true and campaign optimization succeed.