Advertisers will now be able to schedule their ad campaigns using the new day and time parting (or ad scheduling) functionality. Day and time parting enables advertisers to customize their campaigns whereby campaigns can be run at specific times of a day/s within a week to reach the target audience when the said audience is most active and receptive to view ads.
Users can access this functionality by selecting the ‘Run ads on a schedule’ option from the ‘Ads Scheduling’ drop-down list from the Operational Details tab on Exchange and specify day and time parting accordingly.
Run Ads On a Schedule Option
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