By leveraging precise NDC (National Drug Code) data for targeting, the Doceree platform enables interactions with HCPs before any interaction occurs with pharmacies. This strategic timing empowers HCPs to guide their patients to the most appropriate pharmacy—whether a standard retail location or a speciality pharmacy for complex therapies such as oncology or rare diseases, thereby improving prescription fulfilment rates and patient outcomes.
To extend your reach downstream, you can launch targeted Account-Based Marketing (ABM) campaigns directly on the Doceree Marketing Platform module, zeroing in on speciality-specific pharmacies (e.g., those handling hemophilia treatments, gene therapies, etc.).
Additionally, our Marketplace Platform supports flexible, display-based campaigns that you can seamlessly configure to target specific pharmacists by location, speciality, or prescription volume. Set up audience segments, creative assets, and bidding strategies in minutes to drive awareness, education, or direct action at the point of dispensing.
This closed-loop approach—from HCP influence up until the point of pharmacy execution—maximizes ROI in programmatic healthcare advertising.
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