Can I trigger an ad to a specific pharmacy?

Yes, you can trigger ads and financial messages (patient affordability) to specific pharmacies using the platform's targeting and business rules features. This is primarily achieved through the use of NCPDP IDs (Pharmacy Codes).

Method 1: POC - Triggers Campaign (Doceree Marketing Platform)

For clinical campaigns, you can set up real-time ads that trigger based on pharmacy data.

1. Business Rules: In the Business Rules tab of a POC - Triggers campaign, you can define Data Triggers.

Business Rules Tab

1. Pharmacy Codes: Select the Pharmacy (NCPDP) rule and enter the specific NCPDP Codes (comma-separated) or upload them using a code template.
2. Real-Time Execution: When an event occurs on the Point of Care (POC) platform that matches these rules, the EHR system sends a request in real-time, and the platform responds with the associated ad.

Method 2: Workflow Targeting

You can also target specific screens within the Electronic Health Record (EHR) system that are directly related to pharmacy interactions.

• E-Prescribing: Target the screen where an HCP writes an e-prescription to be sent to a pharmacy.
• Pharmacy Notes: Target the screen where HCPs add specific instructions for a pharmacist regarding prescription fulfilment or dose substitution.

Workflows Tab

Choose Workflows Pop-up

Method 3: Market Access (Financial Assistance Programs)

If you are running a Copay or financial messaging program, you can include or exclude specific pharmacies during the sub-program creation process.

1. Activate Pharmacy Targeting: In the Targeting tab of the Market Access module, activate the Add Pharmacy Code toggle.

Targeting Tab

2. Define Codes: Select Include or Exclude from the NCPDP ID (Pharmacy Code) drop-down.

NCPDP ID (Pharmacy Code) Field

3. Enter IDs: You can manually enter the NCPDP codes for the required pharmacies or perform a upload by downloading and then submitting a CSV template.