Sunset Notification and Migration Steps

Important Update: Migration to New Publisher Platform (Doceree Ad Manager)

Dear Valued Publishing Partner,

We are writing to inform you about an exciting upcoming change designed to enhance your experience of ad delivery and inventory management. We will be transitioning from the current publisher platform, Doceree Exchange, to a new and improved platform, that is, Doceree Ad Manager.

The Doceree Ad Manager is an ad monetization platform designed specifically for publishers in the healthcare and life science domain. The platform provides our publisher partners with a complete suite of capabilities so that they not only improve their ad delivery and inventory management activities but also garner a higher ROI by catering to an extended pool of demand partners.

Why the Change?

The new platform offers a number of advantages, including:

• Enhanced Functionality: Doceree Ad Manager provides a more user-friendly interface and improved features to simplify inventory upload, tracking, and reporting.
• Unified Integration Solution: Seamlessly address all prominent needs of a healthcare publisher such as User Identification, HCP self-validation, Ad delivery, Data collection, Audience Insights etc., just by implementing one script.
• Brand Safety: Define Brand Safety rules for your inventory to ensure that ads are displayed in appropriate and non-controversial contexts, safeguarding your brands from association with harmful or inappropriate content.
• Advanced Analytics: Gain deeper insights into how your ad inventory performs with robust analytics features allowing you to see reports at granular level including user level data. (in specific markets).

The new platform also offers the following custom build options that you can employ (please contact your Doceree Account Manager for details):

• Campaign Manager: Use this module to upsell your inventory and deliver direct-sold campaigns, in addition to Doceree-generated demand.
• Audience Manager: This module enables you to create and activate health care-specific target segments for direct-sold pharmaceutical brand campaigns on your inventory.
• Audience Insights: Using Doceree's identity graph and intelligence engine, you can gain a better grasp of your target audience's demographics, interests, attributes, and preferences. This data allows you to better adapt your content and advertising campaigns, resulting in more engagement, traffic, and monetization potential on your platforms.
• Content Moderation Controls: Regulate the content you want to show to your target audience utilizing a robust mechanism of content moderation controls.
• Healthcare Data Marketplace: Achieve hyper audience targeting based on identified audience segments (medical specialty, behavior, etc.)

Timeline and Migration Details:

• Discontinuation of Doceree Exchange:  will be discontinued on April 30, 2024.
• Migration Window: We encourage you to begin migrating to the new platform as soon as possible.
• Support: We will gladly support you throughout the migration process.

Taking Action:

• We encourage you to review the following migration steps to ensure a smooth transition from Doceree Exchange to Doceree Ad Manager.

Migration Process:

Follow these steps to complete the migration process to the new platform:

1. Confirm your billing address with the Doceree Account Manager
2. Schedule an onboarding call with Doceree
3. Integrate the new code snippets to replace the old ones as per the provided documentation
4. Share your testing/staging credentials with Doceree
5. Conduct an end-to-end testing routine jointly with Doceree
6. Schedule go live with Doceree Ad Manager
7. Launch updated integration and begin monetization

We understand that this change can be disruptive. However, we are confident that the new platform will significantly enhance your experience and empower you to achieve greater business success.

For any questions or concerns, please do not hesitate to contact our dedicated Publisher Success team at pubops@doceree.com.

Thank you for your continued partnership. We look forward to embarking on this exciting journey with you!

Sincerely,

The Doceree Team