What reporting metrics can I expect?

Reporting metrics on the Doceree platform are categorized by module (whether Marketing Platform or Market Access) and campaign type, providing a mix of standard advertising KPIs, prescription-level data, and AI-powered engagement insights.

Marketing Platform (Display and Programmatic)

For standard display, PoC, and Premium Programmatic campaigns, you can expect fundamental metrics including Media Spend, Total Spend, Impressions, Clicks, Unique Reach, and Sub Campaigns. Efficiency is tracked through Media CPM, CTR (Click-Through Rate), and CAC (Customer Acquisition Cost).

Key Metrics Cards

If your campaign targets accounts (ABM), you will also see Account Reach and Account Lift, which measures the increase in traffic to your landing page from specified domains.

Key Metrics Cards

Prescription and Clinical Analytics

One of the most specialized reporting areas focuses on medical impact:

• NRx and TRx: Tracks the count of New Prescriptions and Total Prescriptions (new + refills) filled at pharmacies.

Key Metrics Cards

• Prescriber Data: Reports on Exposed Prescribers and New Prescribers reached by the campaign.
• Audience Quality Score (AQS): An AI-powered metric where scores of 75 and above indicate high-quality NPIs who are already loyal to your brand, while lower scores identify potential prescribers.

Audience Quality Score Sub-section

Market Access (Copay and Affordability)

Financial assistance programs provide specific performance data:

• Coupon Metrics: Total Coupons Distributed, Unique HCPs who distributed them, and total Spends.

Coupon Insights Tab

• Insights: Reports include NDC Performance to see how specific drug codes are performing and Platform Category to see if coupons are being distributed via EHR, Tele-medicine, or E-Prescribing platforms.

NDC Performance Section

Omnichannel and Journey Metrics

• Email Tactics: Reports track Email Sent, Email Delivered, Email Open, Bounce Rate, Open Rate, and Unsubscribe Rate.

Key Metrics Cards

• NEXT Sequence: Provides a User Journey chart that visualizes how target audiences move through different phases of brand experience based on triggers like clicks or impressions.

User Journey Section

• Pacing: Tracks Campaign Duration, Days Remaining, Percentage of Budget Spend, and Actual vs. Expected Spend Over Time to monitor if delivery is too fast or too slow.

Pacing Tab

Planning and Marketplace Data

Before a campaign goes live, the Forecast tool provides projections such as eCPM (effective CPM), expected Impressions, and estimated Reach. In the Marketplace, you can view Segment Size and CPM ranges for third-party data lists before purchase.