How do I create audience for my campaign?

The use of precision targeting to reach physicians will maximize the impact of a campaign.

This is the first page which opens up when you log in the account. This page will help you in navigation to Foresight (unavailable for OUS currently), Target, Exchange and Perform.

This is the page that opens when you select Target. Here, you have options of creating target list on the basis of 2 parameters e.g. Audience and Contextual using the appropriate tab. 

This step-by-step process will guide you to create the following target lists:

• Audience List
• Contextual List

Creating an Audience List

To Create an Audience List:

• Click on Create Audience List. This displays the Create Audience
• In the Basic Details panel, you can set up the audience by filling in the audience’s name.

Note: Alternatively, you can access this panel by clicking on the Create List icon from the left navigation menu and then select the + Create New option under Audience.   

• In the Demographics panel, you can include specialization and location related information.

For location you can provide details for geo fencing.

Note: Currently, we have the Include and Not Exclude options for specifying specialization and location.

• Click Create.

The new Audience list is now created and displays on the Target List page under the Audience tab.

Note: You can access the Target List page by clicking on the Manage List icon from the left navigation menu.

Once the audience is created, confirmation will appear with the specializations targeted, as well as the selected markets. These can be edited and updated accordingly.

Creating a Contextual List

To Create a Contextual List:

Ensure that the Contextual tab is the active tab of the Target List page.

• Click on Create Contextual List. This displays the Create Keyword List
• In the Basic Details panel, you can set up the audience by filling in the contextual list’s name.

Note: Alternatively, you can access this panel by clicking on the Create List icon from the left navigation menu and then select Contextual.   

• In the Contextual panel, search for and specify the contextual keywords around specialty/therapy area that you want to target. If keywords that you are looking for are not available, use Add Keyword to upload the required keywords for your list.

Alternatively, you can upload Contextual list (keywords in bulk) from the Contextual panel using Upload file.

Use the Download template option to download the Contextual list template for creating a Contextual list file.

You can even narrow down the scope of targeted keywords in your list by Demographics where you can include Specialization and Location related information.

For Location you can provide details for Geo Fencing and define Postal/ZIP code.

• Click Create.

The new Contextual list is now created and displays on the Target List page under the Contextual tab.

Note: You can access the Target List page by clicking on the Manage List icon from the left navigation menu.