Glossary - Publisher

CPM range that advertising partners will pay to deliver messages on a platform.

A drug sold by a drug company under a specific name or trademark and that is protected by a patent. Brand name drugs may be available by prescription or over the counter.

A computer application that allows a physician’s orders for diagnostic and treatment services (such as medications, laboratory, and other tests) to be entered electronically instead of being recorded on order sheets or prescription pads. The computer compares the order against standards for dosing, checks for allergies or interactions with other medications, and warns the physician about potential problems.

Computer tools or applications to assist physicians in clinical decisions by providing evidence-based knowledge in the context of patient specific data. Examples include drug interaction alerts at the time medication is prescribed and reminders for specific guideline-based interventions during the care of patients with chronic disease. Information should be presented in a patient-centric view of individual care and also in a population or aggregate view to support population management and quality improvement.

Technology integration, via code, that allows for direct passing of data, not through a third-party.

A real-time patient health record with access to evidence-based decision support tools that can be used to aid clinicians in decision making. The EHR can automate and streamline a clinician's workflow, ensuring that all clinical information is communicated. It can also prevent delays in response that result in gaps in care. The EHR can also support the collection of data for uses other than clinical care, such as billing, quality management, outcome reporting, and public health disease surveillance and reporting.

A type of computer technology whereby physicians use handheld or personal computer devices to review drug and formulary coverage and to transmit prescriptions to a printer or to a local pharmacy. E-prescribing software can be integrated into existing clinical information systems to allow physician access to patient specific information to screen for drug interactions and allergies.

A fallback ad is displayed when your best paying ads are not delivered (anymore). This can happen when you have targeted ad places using display or visitor/user conditions, which leaves some users or pages out. Or you sold ad space and want to make sure that an alternative ad shows up as soon as the paid campaign ends.

It is a federal law that required the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. The US Department of Health and Human Services (HHS) issued the HIPAA Privacy Rule to implement the requirements of HIPAA. The HIPAA Security Rule protects a subset of information covered by the Privacy Rule.

The application of information processing involving both computer hardware and software that deals with the storage, retrieval, sharing, and use of health care information, data, and knowledge for communication and decision making.

IDN or health system, is an organization that owns and operates a network of one or more healthcare facilities. Because health systems are designed to provide a wide variety of care services, they often contain many different types of inpatient and outpatient care facilities, including: Hospitals, Physician Groups, Health Clinics, Ambulatory Surgery Centers and Imaging Centers.

This is the demographic information, medical histories, test and laboratory results, mental health conditions, insurance information and other data that a healthcare professional collects to identify an individual and determine appropriate care.

Publishers are the owners, “suppliers”, or “sellers” of digital ad space online. They're referred to as the “first-party” in digital ecosystem because they have direct ownership over the ad space that they sell to the advertisers they work with.

This is an ad tag library that allows publishers to define inventory, initiate and bundle ad requests, and render matching demand. 

All the units developed in the implementation phase are integrated into a system after testing of each unit. Post integration the entire system is tested for any faults and failures.