What insights do you provide back to advertisers apart from campaign KPI?

Apart from the campaign’s KPI which is a prerequisite, we also provide data analysis based on the past trends of the campaign.

The dashboard itself provides a wide spectrum of performance analytic parameters such as: audience information (specialization, location), impression vs CPM, spends over time, most active time of the day, the types and dimension of the ad most viewed, types of channels, browser, device, and operating system most used, etc.

Moreover, these insights help you to understand how to optimize the campaign further and how to get the best result out of it.