What campaign measurement metrics can I expect?

Measurement metrics on the platform are categorized by campaign type and objective, providing a comprehensive view of media efficiency, clinical impact, and AI-powered engagement.

Marketing Platform (Display, Programmatic, & ABM)

For standard display and programmatic initiatives, the platform tracks fundamental media performance and efficiency:

• Media Efficiency: You can monitor Media Spend, Total Spend, Impressions, Clicks, and Unique Reach. Efficiency is calculated through Media CPM (cost per thousand impressions), CTR (Click-Through Rate), and CAC (Customer Acquisition Cost).

Key Metrics Cards

• Account-Based Messaging (ABM): For account-targeted campaigns, metrics include Account Reach and Account Lift, which measures the increase in landing page traffic from specified domains during the campaign compared to a pre-campaign phase.

Key Metrics Cards

• Pacing & Budget: The system tracks Campaign Duration, Days Remaining, Percentage of Budget Spent, and Remaining Budget. A Pacing Trend Line also compares Actual vs. Expected Spend overtime.

Pacing Tab

Prescription and Clinical Analytics

One of the platform's specialized areas focuses on the medical impact of your campaign:

• Rx Performance: Metrics include NRx (New Prescriptions filled at pharmacies) and TRx (Total Prescriptions, including refills).

Key Metrics Cards

• Prescriber Reach: You can track the count of Exposed Prescribers and New Prescribers reached by your message.
• Audience Quality Score (AQS): This AI-powered metric evaluates your target list, where scores of 75 and above identify high-quality NPIs who are already loyal to your brand, while lower scores indicate potential prescribers.

Audience Quality Score Sub-section

Market Access (Copay & Affordability)

For financial assistance programs, reporting focuses on coupon utilization and pharmacy distribution:

• Distribution Volume: Tracks the aggregate count of Coupons Distributed, the number of Unique HCPs who distributed them, and total Spends.

Coupon Insights Tab

• Insights: Reports include NDC Performance (how specific drug codes are performing) and View Impact on Coupon Distribution, which compares impressions served against actual coupon utilization.

NDC Performance Section

Omnichannel & Content Metrics

• Email Tactics: Measurement includes Email Sent, Email Delivered, Email Open, Bounce Rate, Open Rate, CTR, and Unsubscribe Rate.

Key Metrics Cards

• Content Campaigns: You can track Content Views, Publication Count, and identify your Top Performing Articles.

Key Metrics Cards

• NEXT Sequence: This provides a User Journey chart that visualizes how target audiences move through different phases of brand experience based on metric triggers like clicks or impressions.

User Journey Section

Planning Projections (Forecast)

Before your campaign begins, the Forecast tool provides AI-driven projections, including expected Impressions, estimated Reach, eCPM (effective CPM), and for copay tactics, the projected Cost Per Coupon.