Doceree Perform - Hyper-targeting measurement of campaign performance.
Monitor not just metrics like impressions, clicks or CTR, but also hard business metrics like script lift, and ROI.
Advertisers get to view additional quantitative measures around prescriptions, namely: new prescriptions (NRx), total prescriptions (TRx), new-to-brand patient count (NBRx+), total patient count (TBRx+), and count of new prescribers on the Perform analytics dashboard.
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Information Card |
Description |
|
NRx |
Count of new prescriptions filled at the pharmacy based on fill number. |
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TRx |
Count of total prescriptions filled at the pharmacy (new + refills). |
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NBRx+ |
Count of new product fills or administrations based on lookback. |
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TBRx+ |
The total count of new product fills or administrations. |
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Prescribers |
Count of HCPs prescribing the advertiser’s brand in the duration selected by the advertiser. This parameter represents an aggregation of count for New-to-Brand and Repeat prescribers. The New-to-Brand prescribers is the count of HCPs that have new prescription fills or administrations based on lookback. The Repeat prescribers is the count of HCPs that have refill prescriptions or administrations based on lookback. |
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Spends |
Total spends across an advertiser’s display campaign. |
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ROI |
Return on investment for an advertiser’s campaign. This information becomes available once a script lift study report has been generated. |
Analytics Tabs
Apart from information cards that display at the top of the Perform Analytics dashboard, the three dashboard tabs namely: the Audience tab, the Behavior tab, and the Engagement tab utilize NRx, TRx, NBRx+, and TBRx+ as parameters for data analysis.
The Audience Tab
The Behavior Tab
The Engagement Tab
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