Can you explain how your system builds an audience and share the details?

The Doceree system enables standard HCP-based list building in the Marketing Platform and uploading existing user data.

1. Standard Targeting in the Marketing Platform

Within the Plan section, users can create target groups for HCPs.

• Behavior: HCP lists can be defined by Diagnosis (ICD-10), Procedure (HCPCS), and Medication (NDC) codes with lookback durations of 12, 24, or 36 months.

Behavior Tab

• Demographics: Filter by Medical Specialization and Location (specific states or Postal/ZIP codes).

Demographics Tab

• Data Marketplace: Include bespoke third-party audience segments you may have already purchased from the Doceree Marketplace or you can purchase through his screen.

Data Marketplace Tab

• Keywords: Users can build lists using recommended specialty terminologies or add custom keywords and exclusion keywords to refine the audience.

Keyword Tab

2. Uploading Data

Users who already have NPI or account lists can bring them directly into the system.

• Upload: Users download a CSV template, populate it with their own records, and upload it back to the platform for validation.

Upload Tab

3. Purchasing Marketplace Segments

The Doceree Marketplace serves as a data mart where users can explore and purchase bespoke third-party audience segments.

• Once purchased and activated, these segments appear in the Data Marketplace tab during the target group creation process, allowing them to be combined with other criteria using AND/OR logic.

Data Marketplace Tab

4. Validation and AI Insights

Details of Created HCP Audience

Once a list is submitted, it typically takes 20-30 minutes for the platform to validate the parameters. After audience creation, the system provides Dynamic AI-Powered Insights, including:

• Audience Quality Score (AQS): A score (75+ is high quality) indicating how loyal or engaged the NPIs are with your brand.

Dynamic AI-Powered Insights Section

• Lookalike Audience Found: The system identifies and prompts the purchase of similar audience segments to expand the current list's reach.

Lookalike Audience Found Sub-section