How to navigate Marketplace and Buy & Activate segments?

To navigate the Marketplace and purchase segments, you access the application directly from your Advertiser Dashboard to explore third-party data.

1. Accessing and Navigating the Marketplace

• Access: Log in and click the Marketplace tile in the Quick Access Tiles at the bottom of the left sidebar.
• The Marketplace Dashboard: Upon entry, you will see a promotional banner, trending segments, and news. You can also see Top Categories like Specialty, Geographic, Behavioral, and Prescriptions.
• Manage Marketplace List: Click this option in the left navigation menu to view the Segments and Partners page, which is the primary area for exploring data.

Marketplace Segments and Partners Page

2. Finding Segments

The Segments and Partners page allows you to locate data through several methods:

• Search and Filter: Use the Search Bar to find segments by name or the Filter button to narrow results by Partner (select "Doceree" to find your custom build lists), Partner Category (Audience vs. Measurement), Data Category (Claims, Prescriptions, etc.), and Price range.

Filtering Options

• Segment Tabs: Use the All Segments tab to see everything available or the Your Segments tab to see data you have already purchased and activated.

All Segments Tab

Your Segments Tab

• Partner Pages: Clicking a Partner Card or segment logo opens a dedicated Partners Page providing detailed methodology, value propositions, and a list of all segments offered by that specific provider.

Partners Page

3. How to Buy & Activate Segments

Once you identify a segment you wish to use, follow these steps:

1. Select the Segment: Locate the Segment Card for the desired data (e.g., "Ophthalmologist" or "Display Viewability").
2. Initiate Purchase: Click the Buy & Activate button on the card.
3. Confirm: In the Activate Segment pop-up that appears, click Confirm.
4. Verification: Once activated, the button will change to a read-only Activated status, and the segment will now appear under your Segments tab.

4. Post-Activation Actions

• Utilization: Activated Audience segments become available for selection in the Data Marketplace tab when creating target lists in the Plan section. Measurement segments (like Brand Safety or Viewability) appear in the Platform Inclusion/Exclusion and Operational Detail tabs during campaign setup.
• Downloading: For specific audience segments, you can click the Download button on the activated card to export the data as a CSV for use outside the platform.