How do you create text ad campaigns?

Build an advertising campaign that will reach the right physician at the right time.​

This step by step process will guide you to create an impactful campaign.

Step 1: Basic Details

• Brand: Displays the brand name for this new campaign
• Campaign: Select the campaign name. You can also add the new campaign details by clicking on the +Add new campaign button
• Sub-campaign: Give a name for this sub-campaign
• Objective: Select the objective of the campaign
• Type: Select the type of asset you want to use for the campaign. At this juncture, select Text ads
  • Campaign: You can also add new campaign details by clicking on the +Add new campaign. Then, a pop-up will appear where you need to fill in the brand and the campaign name

Step 2: Targeting

• Select HVA Lists(s): Select from the high-value audience lists or create new audiences.

Step 3: Platforms Inclusion/Exclusion

• • Type of Channel: Select the type of channel through which you want to reach out to the audience​. You can select one or multiple channels from the list that are suitable for your campaign.
  • Platform Included: Select the platforms you'd like to include in your campaign. You can select one or multiple platforms from the list
  • Advance: By selecting the advance switch, you can include or exclude the particular platforms to or from your campaign. The platform will require you to type in the platform domain names in the space provided. Then, based on the option selected in the drop-down list, those platforms will be included or excluded from your campaign.
  • Note: The advance condition will be applied over and above the options selected in the platform included category

• Step 4: Operational Details 

• • Fill in the operational details required to set up the campaign:​
    • Duration: Define the duration of the campaign by selecting a start and end date​
    • Bid Strategy: Support only the CPM bidding strategy
      1. CPM: Also known as Cost per Mille or Cost per Thousand Impressions, this bidding strategy is used for campaigns where you want to increase the visibility of your campaign. Here, you only pay on the basis of impressions being served.
    • Total Budget: Define the total budget of the campaign
    • Select the limit
      1. Budget limit: Define daily/weekly/monthly budget limit
      2. Frequency limit: As per day/as per user limit and mention the expected impression numbers
    • Bid Amount: Select the bid amount. The platform will display recommendations to help you reach your potential.​

Step 5: Creatives

The guidelines for the advertiser to adhere to for creative material for the campaign includes: 

• Display URL: Optional (Character limit: 25)
• Headline Text: Mandatory (Character limit: 30)
• Description Text: Mandatory (Character limit: 90)
• Click-Through Link (CTA): Mandatory
• “Path” Fields: Optional

After filling in the details, click on the Save button to view the creatives.

Now, click on publish to make the campaign live.