What is a ‘recommended CPM’?

Doceree provides a fluid CPM that is based on a CPM range, giving our advertiser partners access to all available inventory types. Doceree can offer a lower CPM within its provided range, however this does not guarantee access to all supply partners, nor can Doceree guarantee optimal performance. Our CPM estimation gives the best chance of campaign success. Please note that if more expensive inventory is performing better, we may need to increase the CPM further if we wish to access that particular inventory.