We adhere to the industry standard IAB (Interactive Advertising Bureau) guidelines to measure viewability of Doceree display ads, which enables us to calculate the time spent by end-users on ad impressions they view during a particular campaign.
Furthermore, we have developed custom-made logic around ad viewability thresholds that meet specific needs of our advertising partners. This means advertisers can now utilize the generic IAB-specified viewability logic or ask to deploy a bespoke viewability logic for their campaigns as per their specific business requirement.
The IAB standard for banner ad viewability is that at least 50% of the ad's pixels must be visible in the browser window for a continuous 1 second. For larger ads (ones having more than 242,000 pixels), 30% of the ad's pixels must be visible in the browser window for it to quality as a valid impression count.
This viewability standard was developed by the Interactive Advertising Bureau (IAB) in conjunction with the Media Rating Council (MRC) to ensure that advertisers only pay for impressions that have been viewed by the target audience.