At Doceree, we strictly adhere to the industry-standard IAB (Interactive Advertising Bureau) guidelines for measuring display ad viewability. This ensures accurate tracking and enables us to calculate the exact time end-users spend on ad impressions they actually view during any given campaign—delivering reliable metrics for optimizing reach and engagement in healthcare and programmatic advertising.
To provide even greater flexibility, we've engineered custom logic around ad viewability thresholds, precisely tailored to the unique needs of our advertising partners. This means you can choose the generic IAB-specified viewability logic for standard compliance or request bespoke configurations aligned with your specific business requirements, such as stricter thresholds for high-value HCP targeting or relaxed ones for awareness campaigns. Our team deploys these custom setups quickly, ensuring campaigns launch with your preferred parameters.
The IAB standard for banner ad viewability is that at least 50% of the ad's pixels must be visible in the browser window for a continuous 1 second. For larger ads (ones having more than 242,000 pixels), 30% of the ad's pixels must be visible in the browser window for it to qualify as a valid impression count.
This viewability standard was developed by the Interactive Advertising Bureau (IAB) in conjunction with the Media Rating Council (MRC) to ensure that advertisers only pay for impressions that have been viewed by the target audience.
Doceree seamlessly integrates with trusted partners like DoubleVerify and Integral Ad Science (IAS), whose advanced viewability and fraud-prevention tools are available for purchase directly through our Marketplace application. Select and activate these during campaign creation for layered assurance—combining IAB/MRC standards with real-time brand safety and invalid traffic filtering—maximizing campaign quality from day one.
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