Doceree has fully implemented the industry-standard IAB (Interactive Advertising Bureau) guidelines for measuring display ad viewability, ensuring compliance with best practices across the ad tech ecosystem. This powerful enhancement now enables the precise calculation of the time end-users spend on ad impressions they actually view, providing deeper insights into engagement and campaign performance.
To meet the unique demands of our advertisers, we've developed proprietary custom logic around viewability thresholds. Advertisers enjoy complete flexibility: leverage the standard IAB viewability metrics for broad compatibility, or request tailored, bespoke logic customized to your campaign objectives—such as adjusted thresholds for healthcare or programmatic ads—deployed seamlessly upon approval.
Additionally, Doceree integrates directly with leading third-party verification providers like DoubleVerify and Integral Ad Science (IAS). Advertisers can easily purchase these premium viewability solutions via our Marketplace app right during campaign setup, combining IAB standards with advanced fraud detection and quality assurance for unmatched transparency and ROI.
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