What other engagement based KPIs should I look for, apart from CTR?

A higher CTR doesn’t always equate to enhanced user engagement. 

At Doceree, we encourage the use of third-party tracking of creatives, enabling our advertiser partners to measure the benefits of using the Doceree platform. 

We place your ads in endemic environments that target verified HCPs, so the clicks your campaign generates with us are likely to drive high user engagement. 

We can also append the UTM tracking to a click tag, so you can track the session duration of Doceree users on the landing page and follow their path across your website. 

We utilize UTM tracking/third-party tracking to pinpoint where the audience is coming from to your landing page from the Doceree platform to truly understand user behavior and engagement.

Following is an example of an original link:​ https://brand.com/launch-new-product​ 

And a link appended with the required UTM parameter:​ https://brand.com/launch-new product/?utm_source=doceree​ 

We also provide our advertiser partners with a conversion tag that they can implement on the required pages across their website. This tag allows tracking of user activity on the site – for example-, post click actions such as webinar sign-up or site registration – after they have navigated to that particular site from the ad.