How do you manage campaigns on dashboard?

Campaign management is primarily handled through the Manage Campaign page of the Marketing Platform, which serves as a central hub for tracking, editing, and analyzing your brand's various initiatives.

Accessing the Manage Page

To begin managing your campaigns, ensure you have selected the correct brand, on the Market Platform and then navigate from the Brand Dashboard to the Activate tile and select the Manage Campaign option.

Manage Campaign Page

Campaign Organization by Tab

The page is organized into four distinct tabs based on the messaging format, allowing you to view specific metrics for each type:

• Display Tab: Shows all display-related campaigns, including POC, Premium Programmatic, and ABM initiatives.

Display Tab

• Multi Channel Tab: Lists Other Channels (Email) campaigns, including unique metrics like Total Open and Total Sent.

Multi Channel Tab

• Next Sequence Tab: Displays all automated, multi-step HCP journeys.

Next Sequence Tab

• Content Tab: Lists Premium Programmatic - Content campaigns.

Content Tab

Managing Sub-campaigns

While top-level campaigns provide a summary of spend and reach, you can click the plus (+) icon next to any campaign name to expand the row and view its associated sub-campaigns. From the meatballs menu of a sub-campaign, you can take the following actions:

• Edit: Modify the parameters of the sub-campaign.
• Pause / Activate: Temporarily stop or resume an ongoing sub-campaign's ad serving.
• Duplicate: Create an identical copy of the sub-campaign settings.
• Delete: Remove a sub-campaign (this option is generally not available for published campaigns).
• Access Analytics: Click the Analytics icon to be navigated directly to the Measure section of the platform for detailed performance reviews.
• Add Amplification Plan: This unique action is available for Content sub-campaigns to boost or amplify their reach.

Details of Associated Sub-campaigns

Finding and Filtering Campaigns

To manage large volumes of data, use the Search Bar to find campaigns or sub-campaigns by name. You can also use the Filter button to narrow results by:

• Date Range: Find campaigns that fell within a specific start and end date.
• Status: Filter by Active, Paused, Error, Under review, Recently completed, or Completed.
• Author: Locate campaigns created by a specific team member.

Undoing Recent Optimizations

If you need to reverse changes made to a published, active campaign, the platform allows you to undo up to three recent optimizations. This is done by accessing your Notifications from the dashboard, selecting the Activity Logs tab, and clicking the Review/Undo link for the specific activity.

Recent Optimisations Pop-up

Managing Drafts

Campaigns that have been saved but not yet published are housed on the Drafts page. Here, you can resume editing, duplicate, or delete unpublished work across all your brands in one central location.

Drafts Page