What is frequency capping?

Frequency capping (referred to as Frequency in the platform's settings) is an optimization feature used to enhance your ad strategy by limiting the number of times a specific user encounters your ads. By setting these limits, you can manage the exposure of your message to ensure it remains effective without becoming repetitive.

Available Frequency Options

When setting up a campaign in the Operational Detail tab, you can choose from several duration-based capping options:

• Frequency Per User Per Day: Limits impressions for a single user within a 24-hour period.
• Frequency Per User Per Week: Limits impressions for a user over seven days.
• Frequency Per User Per Month: Limits impressions for a user over a calendar month.
• Frequency Per User Campaign Lifetime: Sets a hard limit on the total number of times a single user will see the ad for the entire duration of the campaign.

Frequency Options

How to Configure Frequency Capping

1. Navigate to the Operational Detail tab during the campaign or sub-campaign creation process.

Operational Detail Tab

2. Locate the Optimize for drop-down menu and select Frequency.

Frequency Drop-down

3. Select your preferred duration (Day, Week, Month, or Lifetime) from the secondary Frequency drop-down.

Frequency Options

4. Enter the specific number of Impressions you want to allow for a single user in the corresponding field.

This setting allows you to maintain control over your audience's experience and ensures your budget is distributed across a broader range of unique users rather than repeatedly targeting the same individuals.