How do you create text ad campaigns?

To create text ad campaigns on the Doceree platform, you utilize the Activate section to set up display-based initiatives (such as POC, Premium Programmatic, or Account Based Messaging) and select the Text Ads format within the creative configuration.

1. Initiate Campaign Setup

• Access Activation: From your Brand Dashboard, click the Activate tile and select Create Campaign.

Create New Sub-Campaign Page

• Basic Details: Choose an existing campaign or click + Add New Campaign to name a new initiative, then enter a name for your specific Sub-Campaign.
• Tactics Selection: Choose a messaging type (e.g., POC, Premium Programmatic, or ABM) and select a Display or 1:1 Display tactic.

Messaging Type and Tactic Type Options

2. Define Targeting and Operations

Before configuring the text ad itself, you must complete the standard campaign parameters:

• Targeting: Select your audience from your HCP (HVA) or Account lists.

Targeting Tab

• Platform Inclusion/Exclusion: Choose your channels (Web and/or Mobile) and specific platforms like Electronic Health Records (EHR) or Medical News Platforms.

Platform Inclusion/Exclusion Tab

• Operational Detail: Set your Date Range, Total Budget, and Bid Strategy (typically CPM).

Operational Detail Tab

3. Configure the Text Ad Creative

Once you reach the Creative tab, follow these steps to define your text-based message:

• Select Format: Choose the Text Ads option from the available format radio buttons.
• Creative Sizes: Use the drop-down menu to select the required dimensions for the text ads you want to include.
• Headline: Enter the primary headline for your advertisement.
• Display URL: Enter the web address that will be displayed to the target audience; this is also the URL they will navigate to, upon clicking the ad.
• Description: Provide a brief explanation or marketing copy for the advertisement in the text area.
• CTA Link: Enter the specific landing page URL for clicks (Call-to-Action), noting that CTA availability may be limited on certain platforms.
• Web Conversion Tag: Optionally toggle this on to activate conversion tracking for the campaign.

Creative Tab

4. Finalize and Publish

• Save: Click Save to store your creative changes to the platform.
• Review Recommendations: Review any Real-time Recommendations provided by the platform to optimize your setup.

Real-time Recommendations Section

• Publish: You can Save as Draft to return later or click Publish to send the campaign for review and activation.

Drafts Page