How does Doceree benchmark for CTR performance?

Prior to a campaign going live, Doceree will provide an indicative campaign performance report based on historical data and the provided creative assets. We generally estimate a CTR of 0.10%-0.20% across all therapeutic areas. Naturally this varies from specialty to specialty. For this to be achievable, we recommend using highly viewable creatives, a prominent call to action, a single message, and a simple yet eye-catching color palette. Despite all of this, the CTR can be affected by other factors, such as context, content supply, and user intent. We have seen CTR based campaigns outperform our benchmarks if all the above are true and campaign optimization succeeds.