Does your analytics include post-click tracking?

Yes, our analytic engine provides always-on data on prescriptions. The Prescription tab within the Measure section of the Marketing Platform provides clinical data analysis for campaigns or sub-campaigns specifically targeting an audience (HCPs). This tab is accessible when the Display message type is selected and includes several specialized sections to evaluate the clinical impact of your advertising efforts.

Prescription Tab

Key Metrics Cards

At the top of the Prescription tab, you will find five key indicators of brand performance:

• NRx: The count of new prescriptions filled at the pharmacy based on the fill number.
• TRx: The count of total prescriptions (new fills plus refills) filled at the pharmacy.
• Exposed Prescribers: The total count of prescribers who were exposed to the campaign.
• New Prescribers: The count of newly identified prescribers for the brand.
• Campaign Spend: The total count of overall campaign expenditures.

Key Metrics Cards

Analytical Sections

The tab is further divided into specific graphs and charts that can be sorted by NRx or TRx to refine your view:

• Specialization: This graph analyzes campaign performance among prescribers based on their medical specialization.

Specialization Section

• Location: This map represents the geographic distribution of your brand's prescribers. On this map, a deeper shade indicates a higher volume of prescriptions for a given state compared to a lighter gradient.

Location Section

• Channel Type: This chart identifies which specific campaign channels, such as Email or Websites, performed most effectively in terms of generating Rx.

Channel Type Section

• Dimension: This chart depicts which ad dimensions (e.g., 728 x 90 Leaderboard or 300 x 250 Inline Rectangle) contributed most to prescription volume.

Dimension Section

• Platform Type: This graph tracks which platform categories—such as Electronic Health Records (EHR), Tele-medicine Platforms, or E-Prescribing—performed better regarding Rx.

Platform Type Section

All of these sections include an expand icon for better viewability and a Flyout Menu that can be utilized for specifying custom date ranges or exporting the clinical data into a Campaign Analytics Report (PDF or Excel)